AVICIIThe trend toward songwriters mixing up music genres in order to create something different and fresh—and also help them reach new audiences—appears to be gathering pace.

Swedish dance producer/writer Avicii has just announced that his next album will blend rock with electronic dance music (EDM). This follows his previous flirtation with a combination of bluegrass and big-room house on his crossover hit ‘Wake Me Up’.

Avicii says he plans to add a rock flavour to his next album with guest appearances from Jon Bon Jovi, Green Day’s Billie Joe Armstrong, System Of A Down’s Serj Tankian and Chris Martin of Coldplay. Other guest artists are expected to include Wyclef Jean and Matisyahu (on a reggae/EDM duet).

With his new (as yet untitled) album, Avicii is also echoing the recent call by Disclosure for EDM writers to use a broader range of chords and song structures.

Commenting on the new album, Avicii recently told Rolling Stone magazine: “It’s going to be a lot more song-oriented. True [his 2013 debut album], was an attempt at that, getting electronic music in a song format.”

Other singer-songwriters who are taking this ‘fusion’ approach to writing songs include Taylor Swift who has hinted that her new album will push the boundaries of her sound by featuring greater cross-pollination between different genres.

JESSIE JJessie J also shares this view: “I feel like pop’s taken a really good turn at the moment,” she recently remarked. “I feel like artists are experimenting. That’s what music should be about, pushing boundaries.”

And British singer-songwriter Ed Sheeran’s new hit album, X, features a broad mix of genres, sonic ideas and songwriting styles that stretch his original folk rock sound. Sheeran said he deliberately set out to “rock the boat a little bit” with his new music.

As a possible indication of Avicii’s upcoming collaboration with Chris Martin, here’s his remix of Coldplay’s ‘A Sky Full of Stars’ …

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