The 30-second ad opens with Taylor Swift playing with her cute new kitten, but after several sips of Diet Coke she ends up with a roomful of kittens. Every time she takes another sip, the cats multiply. The end line is: “What if life tasted as good as Diet Coke”.
The backing track is a sneak peek at ‘How You Get The Girl’ from Taylor Swift’s new album 1989 which is available from October 27. Taylor also gets to plug the album at the end of the ad.
1989 is Taylor Swift’s fifth studio album. It is being described as “a songwriting and sonic evolution”. Heavily keyboard and beat driven, the 13-track album is very different from anything she has ever done before … and a long way from her country roots.
Earlier this year, Taylor told Billboard magazine: “[The album] has evolved into a new sound, and that’s all I wanted. There’s a fusing of genres that makes me happy and excited.
“I spent two years making 1989. Two years gives you enough time to grow and change and let things inspire you.”
She added: “I was listening to a lot of late 80s pop music and how bold those songs were and how that time period was a time of limitless possibilities. In thinking about that, this album is a rebirth for me. This is my very first documented, official pop album.”
In an interview with the Associated Press (AP), Taylor stressed how important it is for songwriters not to simply put out a retread of songs they’ve already done: “The goal is to continue to change, and never change in the same way twice.” On her new album, she said, this involved writing in ways that she had never attempted before, and using a sonic backdrop that she had not previously explored.
A Deluxe version of the new album includes three of Taylor’s songwriting voice memos. These memos are personal audio recordings that will give new songwriters an insight into Taylor Swift’s songwriting process. They show the creation and development of three songs featured on the 1989 album.
Here’s the new Diet Coke TV commercial …
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“How [Not] To Write A Hit Song! – 101 Common Mistakes To Avoid If You Want Songwriting Success” is available from Amazon as a US paperback, UK paperback and as an eBook from Amazon’s Kindle Store, Apple’s iTunes Store (Books/Arts & Entertainment/Music), Barnes & Noble’s Nook store, and from KoboBooks.