“If I can sit down and write an amazing song with my guitar about what’s going on in life, then that’s the greatest therapy for me,” Miley Cyrus once remarked. As if to prove it, her new single ‘Flowers’ has just broken the Spotify record for most streams in a single week.
Written by Miley Cyrus, Gregory Aldae Hein and Michael Pollack, ‘Flowers’ has set a new record by gaining over 101 million streams on Spotify within the first week of release. It is set to become one of the biggest hits of Cyrus’s career.
‘Flowers’ is a powerful anthem about finding your strength after a breakup. Like other massive streaming hits cited in the new book How [Not] to Write Songs in the Streaming Age, ‘Flowers’ features many of the new songwriting components that are emerging in the algorithm-driven streaming market. For example, ‘Flowers’ gets straight to the point with only a 5-second intro, an infectious post-chorus, and no fade-out at the end.
The song has clear disco and funk influences and some observers have suggested that it interpolates features from Gloria Gaynor’s 1978 song ‘I Will Survive’ (which has a similar message about self-empowerment).
In the song, which many people see as a response to the break-up of her relationship with ex-husband Liam Hemsworth, Cyrus celebrates her freedom and herself, letting the world know that she can love herself better than anyone else can. “I can buy myself flowers…,” she sings.
Streams of ‘Flowers’ grew each day during its first week on Spotify. On the day it was released, the song had 7.71 million streams. By its third day, it had passed 10 million. On the fourth day, the song exceeded 15 million streams and it has had over 17 million every day since then, leading to a peak of almost 18 million streams in a single day.
The song is expected to be Cyrus’s first Top 10 single on the Billboard Hot 100 since 2017’s ‘Malibu’ – and her first number-one since ‘Wrecking Ball’ in 2013.
‘Flowers’ will be featured on Miley Cyrus’s upcoming album Endless Summer Vacation, which is out on March 10.
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