The IFPI – the worldwide music industry trade body – has launched an innovative video designed to highlight the huge and constant impact that hit songs have had on people’s lives over the past 100 years.

Titled Music Remains, the 90-second video is a race through time filmed at London’s famous Abbey Road studios. It features British rapper MC Pepstar performing lyrics about what recorded music means to him over a soundtrack that moves through iconic music tracks of the last 100 years.

Produced by music industry creative director Steve Milbourne and film director Martin Stirling of Unit 9 Films, the video features an amazing ‘Recorded Music Rube Goldberg Machine’ (remember those clever Honda TV adverts?).

Filmed as a compelling one-shot video, the unique machine shows recorded music technologies changing over the decades. It uses an ingenious chain reaction which cascades through the generations, beginning with a gramophone and ending with an iPad.

Here’s the Music Remains video, followed by a ‘behind the scenes’ video which looks at how the amazing Rube Goldberg Machine was created …


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